When a data driven company wants to proceed to the next level, there are four crucial factors that make out whether it will be successful or not:
- Data quality – are your data a correct representation of the truth?
- Data intelligence – the ability to convert data into knowledge and insights.
- Data governance – making sure you have a compliant data infrastructure.
- Data innovation – access to best of breed technology and insights.
Data quality is the foundation of all these aspects. It is essential in order for you to make the right data driven decisions. In practice, it turns out that many decision makers without any doubt assume that the web analytics reports are based on correct data. But is that true? Read more
